Vice President, Communications & Marketing
Company: Community Foundation for Southeast Michigan
Location: Detroit
Posted on: September 25, 2024
Job Description:
Position Overview: The Vice President of Communications and
Marketing (VPCM) is pivotal in advancing the effectiveness of the
Community Foundation for Southeast Michigan. The VPCM will develop
and execute comprehensive communications and marketing strategies
to bolster the Foundation's mission of enhancing equitable access
to opportunities across southeast Michigan. This role requires a
strategic thinker with a proven track record in communications and
marketing, a strong grasp of AI and data analytics, and the ability
to drive innovation within a dynamic team environment.
Responsibilities:
- Strategic Leadership and Vision: The VPCM will lead the charge
in shaping the Foundation's communication and marketing strategies.
They will craft a comprehensive plan that aligns with the
Foundation's goals and aspirations, ensuring that every strategy is
tailored to resonate with essential stakeholders such as the Board
of Trustees, donors, community leaders, grantees, and media. By
harnessing AI and data analytics, the VPCM will refine outreach
efforts and enhance brand awareness, while also steering media
planning and execution to maximize the Foundation's impact.
- Strategic Marketing Campaigns: The VPCM will oversee the
creation and implementation of compelling campaigns that align with
the Foundation's goals and enhances its awareness, visibility,
engagement and donor support. The campaigns will be data-driven
insights, adjusting strategies as necessary to achieve desired
outcomes. Targeted messaging through donor-specific content,
materials, digital and traditional media buys, sponsorships and
events will support fundraising efforts.
- Brand Storytelling and Evolution: The VPCM will be the steward
of the Foundation's brand, ensuring its consistency and relevance
in a rapidly changing landscape. They will champion the creation of
compelling narratives across various platforms-digital, print, and
broadcast-to engage and inspire. Additionally, the VPCM will craft
and implement strategies for crisis communications and internal
messaging, ensuring that the Foundation's voice remains clear and
cohesive.
- Team Leadership and Innovation: Leading a dynamic
Communications & Marketing team, the VPCM will cultivate a culture
of creativity and experimentation. They will guide their team
through the execution of innovative strategies and new
technologies, fostering an environment where fresh ideas can thrive
and drive the Foundation's mission forward.
- Digital and Print Strategy: The VPCM will oversee the
Foundation's digital presence, including its website and social
media channels, ensuring content is current, engaging, and
impactful. They will also supervise the production of vital
publications, such as annual reports, newsletters, and other
collateral materials, ensuring these resources effectively
communicate the Foundation's achievements and goals.
- External Relations and Media Engagement: Acting as the
Foundation's ambassador, the VPCM will handle media inquiries and
build strong relationships with local media outlets. They will
oversee media and advertising strategies to secure positive
coverage and enhance the Foundation's public profile, stepping in
as a spokesperson when necessary.
- Internal Communication and Education: Ensuring that all
employees are well-informed about the Foundation's objectives and
messages will be a priority for the VPCM. They will facilitate
training on best practices in communications and foster a culture
of cross-departmental collaboration and understanding.
- Resource Management and Organizational Capacity: The VPCM will
manage the communications and marketing budget with an eye towards
maximizing impact and efficiency. They will also partner with local
contractors and national PR/marketing agencies as needed, ensuring
that all resources are used effectively to advance the Foundation's
mission.
- Marketing: The VPCM will develop and implement an integrated
strategic marketing plan that builds the Foundation's brand and
broadens awareness of the organization to donors and other
stakeholders. They will use consumer insights to attract donors to
the brand and lead marketing initiatives through collaboration and
innovation. Required Competencies:
- Strategic Thinking: Demonstrated ability to design and execute
strategic communications and marketing plans that align with
organizational goals.
- Innovation and Technology Utilization: Proven experience in
leveraging AI and data analytics to enhance marketing effectiveness
and performance.
- Leadership and Team Management: Strong leadership skills with a
collaborative and inclusive approach, capable of managing and
inspiring a diverse team.
- Communication Skills: Excellent written, verbal, and analytical
communication skills tailored to various audiences, including board
members, donors, public officials, and the media.
- Relationship Building: Ability to build trusted relationships
and effectively represent the Foundation in various settings.
- Adaptability and Resilience: Ability to thrive under pressure,
adapt to changing circumstances, and manage multiple
priorities.
- Ethical Standards: Commitment to the highest standards of
ethics and integrity in all professional activities.
- Political Savvy: Ability to maneuver through complex political
situations effectively and quietly; brings sensitivity and
discernment to how people and organizations function and
anticipates where land mines are; adjusting approach accordingly.
Experience and Qualifications:
- Minimum 7 years of senior-level experience in communications
and marketing within a foundation, large nonprofit, private
company, or public agency; 10-15 years of experience in
communications and/or marketing
- Proven success in designing and implementing strategic
communications and marketing initiatives.
- Experience with AI-driven marketing strategies and scalable
narrative change.
- Bachelor's degree in a related field required; graduate degree
preferred.
Compensation details: 160000-200000 Yearly Salary
PI334c53c90e6d-37248-35640593
Keywords: Community Foundation for Southeast Michigan, Cleveland Heights , Vice President, Communications & Marketing, Executive , Detroit, Ohio
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